The same goes for keyword research. When developing a buyer persona, focus on how your target audience searches for information. What is the reason for your buyer persona to look for a solution, product or service? And how does he or she then use a search engine in the search for that solution. Try to empathize with your buyer persona as much as possible. If you tailor your keywords to this, you increase the chance that you will be found by the right people. Brainstorm with colleagues Try expanding your list by brainstorming with your colleagues.
Together you always know just a little bit more. For example, it could well be that your colleagues have gained a good insight into the issues your buyer persona sessions Singapore phone number list you struggles with through experiences with certain customers. figure out the right search terms. In the future, it can also help to ask your customers how they found your company. Did they find you through Google? If so, what search terms did they use? Find out which keywords you are currently being found for Google can also help you find out which search terms are used to find the pages of your website.
The best way to do this is to use Google Search Console . The search analysis tells you how often your pages are shown for certain keywords, and how often this results in a click. This way you get a good idea of the keywords for which you are found well, and the keywords for which you can better optimize your pages. This data gives you a good idea of keywords to focus on. Example: Jansen & de Jong Going through the three steps resulted in a large list of keywords for Jansen & de Jong. In step two of the keyword research step-by-step plan, she put all keywords next to the topic they belong to.