Aug 03, 2022
In Business Forum
On WeChat, there are now paid advertising opportunities, referred to as WeChat Moments Advertising, so businesses can pay to get their posts or ads seen by users who aren’t following them. These promotions appear on a user’s news feed as promoted content. Here’s an example of what a WeChat ad looks like on a mobile phone: WeChat Ad 1. Brand name and profile picture 2. Ad description up to 40 characters 3. Link to a html5 webpage hosted on a Tencent server 4. Up to six pictures (products, logo, ad, etc.) Weibo: Weibo is another popular social network, with 400 million users. Unlike WeChat, Weibo users are able to see posts from anyone—they don’t have to be connected with them first. Weibo is akin to Twitter; the name literally translates into English as ‘Micro Blog.’ It is a popular platform for brands, and with advertising options through promoted content, marketers can boost their brand’s visibility on a user’s feed in the same way as WeChat. The Manchester United brand has been particularly active on Weibo and has built a strong Chinese following on there. Weibo Alibaba: Alibaba is a pillar of China’s e-commerce industry. Its two largest platforms are Tmall Global Italy Phone Number List and Taobao, which consumer marketers can use to reach new audiences. Tmall Global is a section of their business dedicated to international brands, where brands can host online stores and sell their products using its reputable platform. Although it’s an e-commerce platform, rather than a social platform, in a market flooded with counterfeit products, Tmall has become the number one online platform for marketing authentic products. Tmall Taobao has a reputation for cheaper, or fake goods, so established brands may want to create a Tmall store instead. While official vendors use Taobao as well, it functions as a marketplace where anyone can sell goods (similar to eBay but without the bidding system).