Affect your online reputation. A recent Overall survey shows that a third of consumers will not buy from a business again if it doesn t respond to their review. While Google reviews are the most influential customer feedback on other platforms like Yelp Foursquare and Yellow Pages shouldn't be ignored.. Customer reviews have become a powerful ranking factor in local search If search queries in Google have a local reference such as supermarket open now or restaurants near me three local locations are displayed as search results the so called Local Pack. In Google added a rating filter to the Local Pack which allows users to set the minimum rating of the location they are looking for If a user s search includes terms like best or top rated the default filter setting is.. This means that Google only shows companies with an average rating of at least. in the results.
Search terms that contain such a quality factor are whatsapp mobile number list becoming increasingly important. Recent data from Google shows that searches for the word best have increased by June June. With the power of users to narrow search results to the top rated businesses in a region customer reviews in local search have become a crucial ranking factor. What this means for your business The better the rating average of your locations the more likely you are to reach consumers who are looking for high quality products and services. You can learn more about Google s Local Pack in our further article Organic SEO vs. Local SEO. Use your online reviews to increase offline sales Customer reviews and actively nurturing them are becoming increasingly important for marketing executives when it comes to boosting their ROI.
By managing customer feedback you not only improve the customer experience but you also stay one step ahead of your competitors. Numerous and positive customer reviews influence your ranking in local search results which leads to more clicks visitors and sales at your locations. But how can you get the most out of your reviews Very simple Integrate reputation management into your marketing strategy. Make being proactive with your customers a goal of your team. Ask your customers to rate your company and locations and then respond promptly to the ratings both positive and negative. This is how you show your customers that you appreciate their feedback.