Digital marketing strategies on social networks is to properly identify which are the most interesting networks based on your target Jewelry Retouching audience and the type of products and solutions you sell. For example, LinkedIn is the star site for companies dedicated to B2B marketing, while Tik Tok is one of the most powerful networks to reach a young audience. It is also very important to be aware that social networks are a place for conversation and Jewelry Retouching interaction and that the brand has to be able to adapt its tone of communication to reach users. 4) SEO SEO or "search engine optimization"
consists of a series of techniques aimed at improving the positioning of a brand in search engines such as Google .The objective is to appear among Jewelry Retouching the first results when a user does a search that reveals that he might be interested in our products or services. In general, SEO is an investment whose results materialize in the long term. But once the brand gets positioned, it can reap benefits in the form of free visits to your website Jewelry Retouching for a long time. Within SEO, we must distinguish between two main types of techniques: SEO on page: actions aimed at improving our website, for example, correctly organizing information, writing clear titles, optimizing images, etc.
SEO off page: actions aimed at improving the reputation and authority of our website in the eyes of search engines, mainly by making other Jewelry Retouching related sites link to ours. 5) SEM SEM or “search engine marketing” consists of placing paid advertisements on search engines . In this way, we can generate traffic to our website among potentially interested users in the short term. In return, we will have to pay a certain amount to the advertising Jewelry Retouching platform each time a user clicks on an ad to visit our website. SEM and SEO can be seen as complementary strategies,